Fake news and propaganda have existed for decades, if not centuries. But with social media algorithms reinforcing confirmation bias and with the advent of deep fake technology, misinformation has reached unprecedented levels. As a result, trust has plummeted and corporate crises are becoming ever-more common.
Design System Helps (This is a sponsored submit.) Design techniques assist product groups to method design with a system in thoughts. But not all design techniques are equally efficient. Some…
Marketing intelligence firm MiQ has launched Measure, its new suite of analytics tools to help marketers better optimise return on investment.
Drawing on MiQ’s existing analytics solutions, leveraging data science as a service model, the Measure product suite has been designed to help marketers define the metrics that matter in order to optimize return on investment and drive real business growth.
Campaign measurement remains a key challenge for marketers, as shown in a recent Advertiser Perceptions study that consistently ranked measuring and proving ROI as a top five challenge for marketers across the US, UK and Canada.
The post MiQ ties analytics to actions with new ‘Measure’ tool appeared first on Netimperative – latest digital marketing news.
Ciaran talks to Alistair Beech from the University of Manchester and explores how they are using Hootsuite’s Amplify App to engage senior staff advocates to help spread the word on the University’s amazing research and campaign initiatives. Based at the largest single-site university in the UK, Alistair shares with us how his communications team went about persuading influential members of the University’s community to engage with their advocacy programme. How do you go about convincing busy staff members and academics that helping you to share great content about your organisation is a beneficial activity for them to invest their time into? If you are looking at any employee social engagement at scale, Alistair has some great pointers and key learnings that will help you to build a useful and engaging internal advocacy programme. Listen in and learn how to engage at scale. Useful Links Hootsuite Amplify https://hootsuite.com/en-gb/products/amplify >Hootsuite https://hootsuite.com/en-gb/ The University of Manchester https://www.manchester.ac.uk/connect/social-media/ Alistair Beech https://twitter.com/alistairbeech https://www.linkedin.com/in/alistairbeech/ James Baker https://twitter.com/jameshbaker1
I couldn’t find much information about these lottery tickets from communist Bulgaria, but the design alone makes it worth sharing here. Heavily inspired by Russian constructivism, these tickets are an amazing display of great layouts produced with abstract shapes only. Images via Delcampe.net.
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We recently launched a redesigned website for Jeff Wilson Pool Service in Naples, Florida to continue to expand on their growth and success in the Southwest Florida market.
With over 60 employees, and serving Naples Florida since 1985, Jeff Wilson Pool Service is the premier pool service, maintenance and renovation company in the area.
We’ve been working with JWPS since 2009, and together we’ve built a powerful online presence that attracts new customers every day through Google searches for Pool Cleaning in Naples Florida and a variety of other search terms.
Today, the new website engages visitors with stunning visuals and important information about their experience and services.
Each page of the site is carefully organized and helps visitors find the information quickly and easily. Potential customers can schedule a consultation for a renovation, decide on a service plan that fits their needs, and much more.
Check out the new Jeff Wilson Pool Service!
Are you in Naples, Florida and need a successful website for your business or organization?
Let’s talk!
The future is mobile. You might even be reading this on your phone right now! The truth is that adults spend nearly three hours of their day on their phone, and that’s just the average. If your website isn’t mobile-friendly, your site could be underperforming when it comes to the user experience. This week on the Social Media Help Desk, I’m sitting down with our host Alexandra Hall and guest Layla Lamajier as we discuss tips for making some mobile site magic, the week’s trending topics, and providing you with the tips you need to stand out on IG.
We’re kicking the discussion off with news from Instagram as they move toward restricting dangerous weight-loss claims in content. This change comes after years of product pushing from celebrities like the Kardashians who claim products like a weight-loss shake have transformed their bodies. Then we’re getting into the spooky spriting with the dos and don’ts of Halloween marketing on Twitter, and we’re talking about a small addition to Pinterest’s capabilities.
When 95 million photos and videos are shared on Instagram a day, how do you stand out and get noticed? I’m sharing my 3 tips for better content, lighting, and quality of photos. I also share how these elements can elevate your Instagram posts.
Layla is wrapping up the day’s discussion with the key factors that make a website “mobile-friendly.” These quick fixes can update your site’s mobile design, functionality, and usability so you can convert more customers and improve the user’s experience online.
Up to 70% of web traffic happens on a mobile device.
Still not sure if you’re making the most out of mobile?
CLICK HERE to sign up for a complimentary 30 Minute Website Audit.
The first thing that comes in the mind of an entrepreneur when thinking of the rental industry is Airbnb and Uber. Online rental businesses are expanding at a rapid pace making these, one of the most profitable models in the industry.
Early adopters believed the rental Industry to be a passing fad or might turn out to be a disruptive industry that will destroy the profits of all other industries.
Over the years, rental industry giants have been receiving generous capital from investors. One of the major factors resulting in the growth of the sharing economy is the target audience in the US, which according to NITA Data, is the wealthiest, full of well-educated people.
The rental industry is rapidly growing as a platform that provides temporary access to various assets. This industry which was valued at $19 billion in 2017 is expected to be $59.4 billion by 2022.
In the US, where the rental industry has been expanding at annual rates of between 5-7% for the past few years and is forecast to stay at the 5% level for the coming few years. The number of adults (in the U.S) using the increasingly popular renting economy is 73.7 million in 2019 and is likely to increase to 86.5 million by 2021.
While rental is an industry in itself, it also accommodates other industries under its umbrella. Many new business models have come up in this industry, one of which is “collaborative consumption”. Where users are consuming a particular commodity together, like in shared workspace. To simplify it further let me share an example with you.
While websites like rentmojo also exist where a user can go and rent items according to their needs. There are many businesses that have created a new niche within already existing industries. Transportation & logistics segment has successfully adopted the rental model with its already existing business models.
Below are some of the online niche-based ideas, which an entrepreneur can consider while opening a business in the rental industry:
Entrepreneurs with a keen interest in this industry must gain more knowledge before starting a new venture. To enable entrepreneurs make an informed decision, we would like to share information about the recent launch of online rental industry report.
The report contains information on different topics that are important for decision making. Here are some points from the report:
If you want to get the job done right, you need the right tools. For example, if you want to grow your search traffic you need the right free keyword research tools. Otherwise, you will struggle to rank your site for high-converting keywords that drive customers and traffic to your site. This topic is so […]
The post 7 Keyword Research Tools You Need for More Search Traffic appeared first on Digital Marketing Strategy.
It’s no secret that Southeast Asia has a strong preference for mobile devices and digital services – and with projections that the mobile audience across the region will increase by 300% by 2025, companies are working to become digitally ready in theory as well as practice.
As such, omnichannel marketing has become a major focal point for businesses in the region. There’s no denying the strategy’s appeal: it gives customers more choice over their experiences and grants brands access to personalised customer history and data instantly, providing for a universally seamless experience.
To gain a deeper understanding of how companies across Southeast Asia regard and leverage omnichannel marketing, Resulticks commissioned Econsultancy to conduct a survey on how prepared enterprise businesses in the region really are to implement omnichannel strategies.
According to the findings included in the report, ‘The Omnichannel Imperative,’ businesses throughout Southeast Asia are confident in their omnichannel marketing capabilities. Indeed, nearly 70 percent of enterprise companies surveyed believe they have achieved a level of proficiency with omnichannel approaches, with Malaysia and Thailand leading in confidence levels, and fewer than 20 percent disagreeing that they are proficient.
Though the survey provides a sunny outlook for omnichannel readiness in the region, it does not mean all businesses rate themselves equally capable, or that adopting omnichannel strategies is without complications. As omnichannel success is built on a holistic approach to customer engagement, data, technology, and processes must work in harmony to achieve the desired outcomes. This is where many companies – no matter how ready they may think they are to implement omnichannel strategies – begin to face challenges.
Often, these challenges arise because delivering a highly individualised level of customer experience requires companies to consolidate and integrate large amounts of disparate customer data into a single, unified view of the customer. Many businesses find this a major obstacle.
Indeed, the survey revealed the most commonly cited barriers to more effective omnichannel marketing included having too much data to manage, poor data integration, incomplete data and the inability to act on data. More than one in three of the respondents cited such obstacles. Tellingly, the most daunting obstacle was technology and software limitations, with 40 percent of respondents saying technical deficiencies are a key challenge.
Digging deeper into this tech challenge, the survey showed that many business in Southeast Asia are specifically frustrated with the omnichannel software platforms they use. The frustration seemingly concerns vendors inability to satisfactorily enable real-time, personalised campaigns across multiple channels – a necessity for omnichannel customer engagement. Nearly 60 percent of businesses said their needs in enabling multichannel campaign orchestration are not being fulfilled.
Though confidence in implementing omnichannel strategies appears relatively high across the region, many businesses still face significant challenges ranging from prioritising marketing strategies to consolidating data to investing in the right technology to delivering on the omnichannel promise. With the latest findings, businesses across Southeast Asia will not only have a view of some omnichannel learnings that can help preempt some challenges, but also a potential mid-to-long-term roadmap charting their own omnichannel journeys.
The post New Research Questions Asian Brands’ Omnichannel Readiness appeared first on Digital Media Marketing News.
