When it involves your web site or branding, have you ever ever puzzled… How many colours ought to you could have? What about fonts? And how do you make images look cohesive after they’re from totally different sources? BINGO, the solutions to all of those questions is what makes up your model identification! Which is why it’s so vital that they keep constant. This is one thing we assist our shoppers do day-after-day, however whether or not you’re working with a designer or engaged on it your self, listed below are some good tips to comply with.

Keeping it Consistent Across the Board

Okay, earlier than we get into the nitty gritty, let’s discuss why it’s vital to maintain your branding constant usually. If you continue to want some assist with checking out your branding design we have a post on that too, however for the aim of this put up, I’m going to imagine you have already got your branding design and voice all set. So right here’s the deal, the logos, colours, fonts, and branding tips you developed throughout that course of? You must be following these and utilizing them everywhereeeee. That means, your web site… social media… enterprise playing cards… flyers… these branding parts ought to seem on the entire above. In different phrases, you shouldn’t have two fonts in your web site after which two others in your social media quote graphics.. after which 2 others on your corporation playing cards. I do know that will sounds superrrr fundamental, however the actuality is so many individuals spend time creating this stuff after which then they don’t persist with them… 🙈Now, that doesn’t imply every thing goes to look cookie-cutter both… you’ll be able to completely have enjoyable with issues, however protecting issues constant is essential to your model recognition.

Picking Your Brand Colors

When it involves selecting your model colours, think about the 60-30-10 rule. Essentially it is a design precept that breaks issues up into utilizing your major colours in 60% of the house, secondary colours in 30% and accent colours 10%. Now that doesn’t imply you’ll be able to solely have Three colours in your branding… you already know we’re BIG shade lovers over right here at Bold & Pop, however the hot button is that they need to break down into these classes. Typically, in our designs, we’ll use between 3-6 colours. That means 2 colours often fall into the first, 2 within the secondary and 1 or 2 within the accents. Again, this doesn’t imply that these colours are going to all be in everyyyy piece of fabric you set out, however these are a few of the key visible distinctions on your model vs others.

Selecting Fonts on your Website

When it involves fonts, often logos embody one or two totally different fonts and if potential, these also needs to be used all through your web site. Now, when you have a hand-lettered emblem, then that may not be potential, however sometimes it is best to solely have two, possibly three fonts all through your web site. Anything extra and issues simply begin to look loopy. The similar tips go for font sizing. We recommend having one font on your Header 1 (when you have a major font in your emblem use this one), after which on your Header 2 and three we suggest utilizing one other font with two totally different sizes and then you definately’ll have your Body textual content. Anything greater than that and also you’ll probably lose your viewers out of your precise copy as a result of they’ll be distracted by every thing occurring together with your fonts.

Editing and Selecting Photos and Graphics For Brand Cohesion

The closing part of protecting issues constant is ensuring your images circulation collectively. Sometimes that may appear difficult while you’re pulling images from totally different time durations or picture shoots although. The secret’s all in regards to the enhancing type. You can like darkish and moody photos and shiny and ethereal on the similar time, however in terms of your web site you’re going to wish to select one type you suppose matches your model extra. Lighting and tones are essential so these are one other factor to contemplate when deciding on your photos. Sometimes a bit enhancing in photoshop, different enhancing software program or presets are all you have to tie issues collectively, however these will solely get you up to now so it’s vital to consider this stuff when deciding on images from the beginning. Another factor to contemplate is usually you’re going to wish some extra inventory images to fill in wants you don’t have images for. Again, check out the lighting, tones and colours used while you make your alternatives for a cohesive combine.

Next up is graphics types. If you’ll be utilizing some type of illustration or icons all through your web site you’ll additionally wish to take note of the type. While you’ll be able to definitely combine and match typically, it’s robust to get hand-drawn parts after which structured trendy graphics to work in the identical design. So maintain that in thoughts while you’re creating them or deciding on vectors. We completely get it too, typically you simply have a tonnnn of various concepts and also you wish to attempt to do all of them. Keeping issues easy and clear will all the time be one of the best plan of assault although. That’s an enormous motive why lots of people work with designers too in order that we will take your entire concepts and create one cohesive design! So maintain it clear, maintain it easy and let or not it’s your enjoyable web site and branding design that captures your viewers’s consideration and never the four totally different fonts and clip artwork mess you set in your homepage. As all the time, if you happen to want some assist reining issues in, we got you!


Bold & Pop Co-founder : Anna Osgoodby


P.S. Exciting information! We launched the free #GoingBold Facebook Group and would love so that you can be part of us! Come on over!


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