Miranda Webb is an enterprise coach, author, and speaker primarily based in Kelowna, BC. She helps individuals get on track to attain massive objectives in ways in which completely transforms their enterprise strategy, group and technique. After I talked to Miranda about her target market and the way she wished her enterprise to be perceived, she wished to ensure it got here throughout as skilled but imaginative and inventive. We wished to offer it a gender-neutral really feel with out being overly female and embrace visible particulars that mirror her philosophies and enterprise strategy. So we got down to create a model that will just do that…
MOOD BOARD
We began the mission off with the temper board and shade palette. Specializing in neutrals to create a really skilled, but earthy sense, we added a contact of gold texture to the palette to assist in giving it a pop of heat and pleasure. Miranda is impressed by the eagle and its symbolism of braveness and searching forward. She additionally wished to ensure we included arrow imagery as a doable path within the emblem or model accents. I like this concept as a result of arrows are a logo which can be usually thought to signify braveness as one strikes ahead. They’re additionally a strong signal of motion / path, which is precisely what Miranda presents to her enterprise shoppers.
LOGO DESIGN + BRANDING BOARD
The Miranda Webb model consists of three emblem designs, with the first emblem as the primary design that includes the arrows. We included a secondary emblem design that’s text-based to be used when the arrow graphic is not appropriate for the design house. Additionally included within the model is a sub mark emblem which is a stamp-style emblem mark that can be utilized by itself, or at the side of the first / secondary emblem design. It is a nice possibility to make use of for watermarking photographs for social media, and utilizing it to bolster the model. We had been ready to make use of this sub mark design on a number of the stickers that we created in order that when Miranda sends out shopper mail, she will be able to add an expert contact through the use of the stickers!
SQUARESPACE WEBSITE DESIGN
Miranda’s web site was created on the Squarespace platform to assist her keep the positioning with ease going ahead. We utilized giant banner photographs, and strategically positioned gold accents to assist draw consideration to the totally different choices. Miranda has a variety of content material on her website, so we wished to ensure it was extraordinarily straightforward to entry and navigate. We highlighted the decision to motion within the navigation up prime by making a button for the “Guide a Session” possibility. The gross sales web page design helps enable the reader to shortly digest the totally different applications that Miranda presents and decide which one is correct for them. I like the way in which the imagery and aesthetic got here out on Miranda’s website and model, so be sure you test it out at MirandaWebb.com!
MIRANDA’S FEEDBACK ON THE PROJECT
“Ali Wright is a GENIUS! I take into account her a uncommon expertise with a singular mixture of knowledge, pace, and heat. The rebranding course of she walked me via to launch my new services and products introduced inventive readability and delivered an genuine platform to attain my enterprise objectives in a fraction of the time. She’s fiercely efficient at getting what might take 12 months accomplished in four weeks. In order for you an genuine model that aligns your imaginative and prescient, goal, and objectives – work with Ali! Her distinctive mix of creativity and effectivity will make it easier to entice prospects shortly and also you’ll love the structured workflow she offers to maintain your mission on observe.”
– Miranda Webb
Strategic Advisor & Enterprise Coach
Kelowna, British Columbia